Machha, Tarun KumarTarun KumarMachhaGoel, RahulRahulGoel2025-03-242025-03-24202423p.https://gnanaganga.alliance.edu.in/handle/123456789/5806We are seeing the shift of consumers from offline purchase to online or e-commers. Because to the internet people can indulge in various activities like searching for information about something, communicating with others across the distance and time and they can even carry out different transactions like buying and selling through internet. Here online reviews have become an immensely powerful tool which shows its effects on consumer behaviour and influencing there purchasing decisions.enOnline ReviewsCustomers PurchaseE-CommersOther