VARADARAJ, AAVARADARAJCHARUMATHI, DDCHARUMATHI2025-03-212025-03-2118-06-2018https://gnanaganga.alliance.edu.in/handle/123456789/3099In today’s competitive business world brand has become a valuable assets to companies and it has become inevitable to learn and understand how to build a brand, measure and manage brand equity. The study focuses on the dimensions of consumer-based equity with special reference to automobile industry.Brand AssociationBrand AwarenessBrand EquityPerceived QualityArticle