Singh, AbhishekAbhishekSinghBose, Arunabhas2026-04-022026-04-022026-01https://gnanaganga.alliance.edu.in/handle/123456789/10039Digital media have revolutionized how marketers interact to individuals, and this transformation has happened quite swiftly in India. People spend a lot of time on social media these days, and marketers have modified how they spend their money to focus on formats that are specific to those sites, such brief, dynamic content that is usually mobile-first. Micro-influencers are becoming quite important in this situation. They are artists who have a fair amount of fans that are interested in what they post. Their posts are more like a friend's suggestion than a sales pitch. Influencers typically add calls to action (CTAs) in their posts, such as "use code X," "click the link," or "swipe up to shop." It's important to know if these prompts truly work. This study investigates the methods employed by local Indian micro-influencers to engage their audiences in specific activities.enMicro-InfluencersCTA Mechanicstext::report