Singh, NiranjanNiranjanSinghKhan, SameeullahSameeullahKhan2025-07-232025-07-232025-0143p.https://gnanaganga.alliance.edu.in/handle/123456789/8397The introduction begins by highlighting the transformative role of artificial intelligence (AI) in reshaping industries worldwide, especially within the IT infrastructure sector. Original Equipment Manufacturers (OEMs) like Dell, HPE, Nutanix, and Lenovo are not only adopting AI for technological enhancement but are strategically utilizing it to create a competitive advantage in a fast-evolving market. These companies integrate AI into various facets of their operations—from product development and automation to customer engagement—enabling them to maintain and strengthen their market positions amid rapid technological advancements.enAI in MarketingLeadershipMarketing ManagementLenovoNutanixDellHPdissertation