Welcome to Gnanaganga – The Digital Repository of Alliance University’s Research!

-- Preserving Knowledge, Empowering Innovation --

 

The repository offers metadata for Alliance University Publications, striving to establish and maintain an archive of the University's academic contributions. It encompasses articles, book chapters, conference papers, and newspaper articles authored by faculty members at Alliance University. Additionally, it includes doctoral theses by research scholars and dissertation reports from students enrolled in various courses.

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    Analysis of Investor Perception and Decision Making in Indian Stock Markets
    (2026-01)
    Prakash, R
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    Over the last three decades, the Indian stock market has transformed from a closed, paper-based trading system into one of the most dynamic and technologically advanced in the world. Liberalization in the early 1990s and the establishment of the Securities and Exchange Board of India (SEBI) as the principal regulator greatly improved market transparency and efficiency. Critical reforms such as dematerialized accounts, electronic trading, and online brokerage platforms have simplified equity investing for millions of Indians. By January 2023, India became one of the first major markets to fully implement a next-day trade settlement cycle (T+1), underscoring its operational advancement. Both individual and institutional investors (mutual funds, pension funds, foreign portfolio investors, etc.) have significantly contributed to India’s capital markets over the years. The emergence of fintech solutions and discount brokers (e.g., Zerodha, Groww, Upstox) expanded stock market participation beyond major metros into Tier-2 and Tier-3 cities. A new generation of young, tech savvy retail investors has risen, engaging actively in stocks, mutual funds, and ETFs via democratized digital platforms. For instance, India’s demat accounts have exploded from about 3.6 crore in March 2020 to over 16 crore by mid-2024, and further beyond 20 crore by mid-2025. This represents nearly a five-fold increase in five years, driven largely by youth investors and accessible technology. Such investors now account for more than half of daily trades, drastically reshaping market dynamics. The chart below illustrates the remarkable growth of demat accounts in India, highlighting the post-2020 surge:
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    Sustainability and IPO Performance: Evidence from Indian Markets
    (2026-01)
    Ghorui, Satavisha
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    Between 2020 and 2025, the Indian capital market saw a big rise in Initial Public Offerings (IPOs), mostly from technology, renewable energy, and consumer-focused companies. Sustainable finance has become very popular around the world, and more and more investors are using Environmental, Social, and Governance (ESG) criteria to make their investment decisions. Research from developed markets indicates that robust ESG disclosures can elevate firm valuation, mitigate information asymmetry, and enhance post-listing performance. However, empirical evidence from India is still limited and inconsistent. Even though regulators are paying more attention to sustainability, especially through SEBI's Business Responsibility and Sustainability Reporting (BRSR) framework, and green finance initiatives are growing quickly, the question remains: Does sustainability affect IPO performance in India? This study seeks to fill this research void by analysing the correlation between ESG disclosures and IPO performance in Indian companies from 2020 to 2025. The analysis contrasts ESG-positive and ESG-negative IPOs across multiple sectors, employing t-tests and regression models to assess their under-pricing behaviour and aftermarket returns over six-month and twelve-month intervals. The next chapter looks at existing academic research to give a theoretical and empirical background for understanding how ESG practices are linked to IPO performance in both Indian and global markets.
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    Flexible working and Balancing Work -life on Employee Engagement: A study on IT employees living in India
    (2026-01)
    Kurup, Taresh
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    Sandhya, D S
    Companies now operate differently as a result of the quick globalisation of business and the development of information and communication technology. With the rise of telecommuting and remote work, the conventional idea of work-which places a strong emphasis on being physically present in an office setting- has experienced a dramatic paradigm shift. Employees can now work efficiently from locations other than their physical offices thanks to the development of internet-based communication tools like email, video conferencing, and project management software (Nilles, 1998).This evolution has been further accelerated in the 21st century, where organisations increasingly recognise remote work as a strategic approach to enhance flexibility, productivity, and employee satisfaction (Bailey &Kurland, 2002). When it comes to India, the concept of remote work began to gain visibility with the expansion of the IT and service sectors in the early 2000s. However it became a mainstream employment model only after the COVID-19 , which forced IT companies for remote work arrangements on a large scale. Indian companies as well as MNC’s operating in India introduced hybrid work policies to maintain productivity and ensure employee well being (Business Todat,2020). Remote work provided numerous benefits namely having the flexibility to work anywhere, saving of costs and increased autonomy (Gajendran & Harrison, 2007).
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    The Rise of FinTech and Its Impact on Traditional Banking in India
    (2026-01)
    Parashar, Kushagra
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    The financial environment in the world has transformed significantly in the past decade. motivated by the high growth of Financial Technology (FinTech). This sector integrates digital financial services with modern digital innovations, based on technologies like artificial intelligence, blockchain, high-level data analytics and mobile platforms to provide even faster, more. easy, and more personalized monetary services in comparison to traditional banking. Therefore, the methods of money management, which people use to save, borrow, invest, or payment--has changed radically and transformed the relationship between financial. facilities and the consumers. This has been an extremely dramatic digital change in India. One that had been dependent on a system. the movement of on-physical bank branches and manual processes to mobile-based services has led to this. instant payment systems and cashless payments. the Unified Payments Interface (UPI), is the developed project of the National Payments Corporation of India (NPCI) that has become the. base of India digital payments system, beyond ten billion transactions monthly. in 2023. The popularity of payments like Paytm, PhonePe, and Google Pay. explains the rise of digital payments as basic financial activity. There are several macroeconomic trends and policies of the government that have been influential. in accelerating this shift. Other programs such as Digital India, Jan Dhan Yojana and Startup India have. encouraged financial innovation and inclusion, empowering millions of former unbanked. people to be involved in the formal economy. As well, the Reserve Bank of India.
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    Exploring Initial Debt Offerings (IDOs): Sector-Specific Trends and Investor Behaviours
    (2026-01)
    Bhat, Shrinidhi
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    Debt is an integral part of the capital structure of firms and enable them to raise funds without diluting equity. Corporate debt market in India has developed rapidly in the past decade driven by regulatory reforms, better investor confidence and increasing requirement of long-term infrastructure and industrial financing. Initial Debt Offerings (IDOs) — the first-time offering of debt securities to the public or institutional investors by a company are increasingly significant in various types of debt instruments as fundraising investment for corporations. Different from seasoned bond issues or bank loans, IDOs constitute an essential tool for new issuers to break into the credit market. The Indian IDO safe type includes (corporate bond) and NCD issued on a public or private placement basis. India moves towards credit-led economy, the sector-wise differences and investors insights in IDOs assumes significance for development of financial stability and market penetration
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    The Role of Media, Cinema, and Literature in Professional and Vocational Development
    (Anukarsh - A Peer-reviewed Quarterly Magazine, 2023-06)
    Kushwaha, Shravan Kumar
    This research article explores the role of media, cinema, and literature in fostering professional and vocational development. The study aims to investigate how these forms of expression contribute to skill acquisition, knowledge enhancement, and personal growth, ultimately shaping individuals' professional trajectories. By exploring the impact of media, cinema, and literature on various aspects of professional development, such as skill acquisition, networking, personal branding, and cultural competence, this research highlights the significance of integrating these mediums into educational and training programs. The findings of this research indicate that media, cinema, and literature play a crucial role in skill acquisition and knowledge enhancement. Through exposure to diverse narratives and perspectives, individuals develop critical thinking skills, creativity, and problem-solving abilities. Media literacy skills enable individuals to critically analyse and interpret media messages, while cinema serves as an educational tool that enhances understanding of different cultures and perspectives. Literature, on the other hand, enhances communication skills, including reading comprehension, critical thinking, and verbal expression. The implications of this research are significant for educators, trainers, and policymakers. Integrating media, cinema, and literature into educational and training programs can create a more holistic and enriching learning environment.
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    Onset of Ideal priming approach of Professional Courses of Study
    (Anukarsh - A Peer-reviewed Quarterly Magazine, 2023-06)
    Sushmita, Parki
    Teachers may create a stimulating learning environment where students can develop important intellectual and social skills that will benefit them for the rest of their lives by using the correct teaching strategies. A teacher can assist students with a variety of interests, talents, and learning preferences by implementing one of the available frameworks. To increase your student's chances of succeeding in the classroom, whether you work in the education sector as a teacher or another professional, you might find it helpful to learn about cutting-edge instructional practices. Teaching techniques are approaches that teachers can use to make learning easier and pique students' motivation and interest in the material. Different teaching philosophies include game-based study, differentiated study, lecture-based method, technology-based pedagogy, group and individual study, inquiry-based study, kinesthetic study, game-based study, and expeditionary study. You can enhance your methods by trying out various teaching techniques while presenting the same course, communicating with other educators to acquire their insights, and being flexible. Due to the quick changes in the modern world, the Education System is currently dealing with a wide range of problems. An excellent teaching strategy helps students overcome their preconceptions and motivates them to study by putting them in a situation where they start to believe that they are the ones who come up with the solutions and who are responsible for the change. Professors that are respected both nationally and locally serve as ideal role models for educators who are enthusiastic about effective teaching methods of professional courses, providing them with ideas, insights, and the best teaching methods.(Journal of Advances in Medical Education & Professionalism v.4(4); 2016 Oct PMC5065908)
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    Learning of Languages for Quality Teaching in Higher Education: Realization of NEP 2020 Vision
    (Anukarsh - A Peer-reviewed Quarterly Magazine, 2023-06)
    Singh, Anjali
    Language is one of the most marked, conspicuous, as well as fundamental characteristics of the faculties of man. Language is a system of sounds, words, patterns, etc., used by humans to communicate thoughts and feelings. Language is a system of communication which consists of a set of sounds and written symbols which are used by the people of a particular country or region for talking or writing in. The importance of language for man and society cannot be minimized. Language is not only a mode of communication between individuals but also a way for the expression of their personality. Man is remarkably distinguished from animals not only in his use of language but also in his thought process. This use has been termed by Chomsky as “the creative aspect of language; Chomsky suggests that “the normal use of language is innovative, in sense that much of what we say in the course of normal language use is entirely new, not a reception of anything that we have heard before and not even “similar” in “pattern” to sentences or discourse that we have heard in the past” (Chomsky, p.10). Language has its true being in conversation in the exercise and promotion and understanding between peoples. Language should not be a means to impose or transmit my will to another. Above all, language is a living process in which a community of life is lived out. It should be thought that human language as a special and unique living process, in that in linguistic communication, world and human worldview is disclosed. This disclosure, this function of language means that language does not draw attention to itself but transparent to the realities that are manifested through it. Since learning a language is part of our knowledge, it becomes one of the key factors in competitiveness. In the advanced industrial society of today, the basic knowledge of a single or more language has become indispensable.
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