Welcome to Gnanaganga – The Digital Repository of Alliance University’s Research!
The repository offers metadata for Alliance University Publications, striving to establish and maintain an archive of the University's academic contributions. It encompasses articles, book chapters, conference papers, and newspaper articles authored by faculty members at Alliance University. Additionally, it includes doctoral theses by research scholars and dissertation reports from students enrolled in various courses.
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Publication India's Free Trade Agreements (FTAs): An Analysis and ProspectsPurpose- The purpose of this work is to evaluates the effectiveness of India's Free Trade Agreements (FTAs) in enhancing export potential and managing trade deficits. Despite India signing 13 FTAs and negotiating with major economies such as the UK, Canada, and the EU, the country continues to face persistent trade deficits and stagnating export growth, particularly with East Asian partners. The study aims to understand why FTAs have not led to significant improvements in exports or trade balances, focusing on challenges in leading sectors and underlying structural issues. It investigates the limited value addition in exports, declining revealed comparative advantage (RCA) in several products, and intense competition from third countries with more favorable trade deals. The research highlights the complications arising from restrictive rules of origin, high domestic trade barriers, and trade facilitation bottlenecks. It underscores the importance of learning from past FTA experiences to inform future negotiations and policy reforms. Addressing these challenges is crucial for India to fully leverage FTAs, improve its participation in global value chains, and achieve sustainable trade growth. The study advocates for targeted policy changes to simplify origin rules, enhance trade facilitation, and reduce domestic restrictions, thereby maximizing the benefits of future trade agreements. Study Design/Methodology/Approach- The study employs a comprehensive analysis of India's FTAs by examining two decades of trade data from UN Comtrade and other sources to assess export trends, trade balances, and RCA indices. It compares India's export performance with FTA partners and global peers, analyzing sectoral competition, tariff structures, and service trade restrictions. The methodology integrates quantitative trade data analysis with qualitative insights from policy literature and stakeholder interviews, enabling a nuanced understanding of the factors constraining India's trade outcomes. This mixed-method approach helps identify structural and regulatory barriers within FTAs and informs strategic recommendations for future trade policy enhancements. Findings- India's FTAs, except with South Asian neighbors, have largely failed to boost goods exports or reduce trade deficits. Export growth to FTA partners has been modest, while imports have surged, worsening trade imbalances. India's RCA in several products has declined, with limited value addition and strong competition from countries with better trade agreements. Structural similarities in export baskets with partners and complex rules of origin have further limited gains. While India holds a comparative advantage in services, restrictive policies hinder service trade. High tariffs and domestic trade barriers also undermine export competitiveness and FTA utilization, which remains low. - Some of the metrics are blocked by yourconsent settings
Publication Predictive Modelling of Flight Delay Times Using Machine Learning Algorithms: A Data-driven Approach to Operational Efficiency in Air TravelFlight delays are a significant concern in the aviation industry, affecting operational efficiency, customer satisfaction, and overall airline performance. This dissertation aims to develop a predictive framework using machine learning techniques to forecast departure delay times based on a variety of features, including airport ratings, carrier performance metrics, and real-time weather conditions. The study employs several regression algorithms such as Linear Regression, Decision Tree, Random Forest, XGBoost, Ridge, Lasso, Support Vector Regression (SVR), and K-Nearest Neighbors (KNN) to build and evaluate predictive models. Each model is assessed using key performance indicators-R² score, Mean Absolute Error (MAE), and Root Mean Squared Error (RMSE)-to identify the most effective approach. Among all, XGBoost emerged as the most robust and accurate model, offering superior performance in capturing complex, nonlinear interactions among features. To ensure real-world applicability, a Gradio-based web application was developed, enabling users to interact with the model and obtain real-time predictions by inputting relevant flight and weather parameters. Exploratory Data Analysis (EDA), feature importance ranking, and correlation studies were also conducted to enhance model interpretability and domain relevance. - Some of the metrics are blocked by yourconsent settings
Publication A Study on the Impact of Storytelling Marketing on Brand Perception and Consumer AttitudeBrands are constantly searching for more effective ways to interact with customers and create enduring relationships in today's fiercely competitive industry. Because today's consumers may be inundated with promotional communications, traditional marketing methods frequently fail to connect with them. Because of this, companies are using narrative to engage their audience more deeply. Simply put, storytelling is the use of narratives in brand marketing to convey company values, evoke feelings, and involve customers. With a focus on different storytelling strategies and their ability to engage customers and elicit either a good or negative response, this article will examine the function of storytelling in consumer engagement and brand loyalty. - Some of the metrics are blocked by yourconsent settings
Publication Impact of Workplace Safety, Health, and Wellness Programmes On Employee Engagement and ProductivityThe growing emphasis on workplace safety, health, and wellness programs reflects a critical shift in how organizations view employee wellbeing. Rather than treating such programs as optional or regulatory obligations, businesses today acknowledge their role in shaping organizational culture and enhancing workforce efficiency. The data from this study, collected through primary surveys at Varun Beverages Ltd., aims to measure the real impact of these initiatives on employee engagement and productivity - Some of the metrics are blocked by yourconsent settings
Publication Assesing the Volatility Spillovers Between Real Estate Investment Trust's and Stock Markets: A Secondary Data Approach on Emerging MarketsThe Real Estate Investment Trust is a very important component of the financial system around the globe, offering investors exposure to income-generating real estate assets without ownership. These investment vehicles provide a diversified, liquid, and professionally managed alternative to traditional real estate investments. Over the years, REITs have gained increasing prominence in both developed and emerging markets, playing a crucial role in capital allocation within the real estate sector. Emerging economies have seen a rise in REIT activity as part of their financial market expansion and economic growth strategies
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Publication The Role of Media, Cinema, and Literature in Professional and Vocational Development(Anukarsh - A Peer-reviewed Quarterly Magazine, 2023-06)This research article explores the role of media, cinema, and literature in fostering professional and vocational development. The study aims to investigate how these forms of expression contribute to skill acquisition, knowledge enhancement, and personal growth, ultimately shaping individuals' professional trajectories. By exploring the impact of media, cinema, and literature on various aspects of professional development, such as skill acquisition, networking, personal branding, and cultural competence, this research highlights the significance of integrating these mediums into educational and training programs. The findings of this research indicate that media, cinema, and literature play a crucial role in skill acquisition and knowledge enhancement. Through exposure to diverse narratives and perspectives, individuals develop critical thinking skills, creativity, and problem-solving abilities. Media literacy skills enable individuals to critically analyse and interpret media messages, while cinema serves as an educational tool that enhances understanding of different cultures and perspectives. Literature, on the other hand, enhances communication skills, including reading comprehension, critical thinking, and verbal expression. The implications of this research are significant for educators, trainers, and policymakers. Integrating media, cinema, and literature into educational and training programs can create a more holistic and enriching learning environment. - Some of the metrics are blocked by yourconsent settings
Publication Onset of Ideal priming approach of Professional Courses of Study(Anukarsh - A Peer-reviewed Quarterly Magazine, 2023-06)Teachers may create a stimulating learning environment where students can develop important intellectual and social skills that will benefit them for the rest of their lives by using the correct teaching strategies. A teacher can assist students with a variety of interests, talents, and learning preferences by implementing one of the available frameworks. To increase your student's chances of succeeding in the classroom, whether you work in the education sector as a teacher or another professional, you might find it helpful to learn about cutting-edge instructional practices. Teaching techniques are approaches that teachers can use to make learning easier and pique students' motivation and interest in the material. Different teaching philosophies include game-based study, differentiated study, lecture-based method, technology-based pedagogy, group and individual study, inquiry-based study, kinesthetic study, game-based study, and expeditionary study. You can enhance your methods by trying out various teaching techniques while presenting the same course, communicating with other educators to acquire their insights, and being flexible. Due to the quick changes in the modern world, the Education System is currently dealing with a wide range of problems. An excellent teaching strategy helps students overcome their preconceptions and motivates them to study by putting them in a situation where they start to believe that they are the ones who come up with the solutions and who are responsible for the change. Professors that are respected both nationally and locally serve as ideal role models for educators who are enthusiastic about effective teaching methods of professional courses, providing them with ideas, insights, and the best teaching methods.(Journal of Advances in Medical Education & Professionalism v.4(4); 2016 Oct PMC5065908) - Some of the metrics are blocked by yourconsent settings
Publication Learning of Languages for Quality Teaching in Higher Education: Realization of NEP 2020 Vision(Anukarsh - A Peer-reviewed Quarterly Magazine, 2023-06)Language is one of the most marked, conspicuous, as well as fundamental characteristics of the faculties of man. Language is a system of sounds, words, patterns, etc., used by humans to communicate thoughts and feelings. Language is a system of communication which consists of a set of sounds and written symbols which are used by the people of a particular country or region for talking or writing in. The importance of language for man and society cannot be minimized. Language is not only a mode of communication between individuals but also a way for the expression of their personality. Man is remarkably distinguished from animals not only in his use of language but also in his thought process. This use has been termed by Chomsky as “the creative aspect of language; Chomsky suggests that “the normal use of language is innovative, in sense that much of what we say in the course of normal language use is entirely new, not a reception of anything that we have heard before and not even “similar” in “pattern” to sentences or discourse that we have heard in the past” (Chomsky, p.10). Language has its true being in conversation in the exercise and promotion and understanding between peoples. Language should not be a means to impose or transmit my will to another. Above all, language is a living process in which a community of life is lived out. It should be thought that human language as a special and unique living process, in that in linguistic communication, world and human worldview is disclosed. This disclosure, this function of language means that language does not draw attention to itself but transparent to the realities that are manifested through it. Since learning a language is part of our knowledge, it becomes one of the key factors in competitiveness. In the advanced industrial society of today, the basic knowledge of a single or more language has become indispensable. - Some of the metrics are blocked by yourconsent settings
Publication बंगाल कला शैली में कलाकारों के संयोजन शक्ति एवं स्वतंत्रता आन्दोलन में सहभागिता...(Anukarsh - A Peer-reviewed Quarterly Magazine, 2023-06) - Some of the metrics are blocked by yourconsent settings
Publication 'राष्ट्रीय शिक्षा नीति- 2020' के आलोक में भारतीय भाषा और व्यावसायिक शिक्षा...(Anukarsh - A Peer-reviewed Quarterly Magazine, 2023-06)
