Welcome to Gnanaganga – The Digital Repository of Alliance University’s Research!

-- Preserving Knowledge, Empowering Innovation --

 

The repository offers metadata for Alliance University Publications, striving to establish and maintain an archive of the University's academic contributions. It encompasses articles, book chapters, conference papers, and newspaper articles authored by faculty members at Alliance University. Additionally, it includes doctoral theses by research scholars and dissertation reports from students enrolled in various courses.

Important Links:

 

 

Recent Additions
  • Some of the metrics are blocked by your 
    Publication
    Fast fashion : Changes in Rational Consumer Behavior
    (2022-07)
    Tarannum, Razviyah
    ;
    Dhume, Akshay
    We do a lot of things in our daily life without knowing its ill effects or its impact on us and our surroundings. Fast fashion apparel is one such thing. Fast fashion is a new term coined in the fashion industry not more than a decade ago, and it has been on the rise since 2005 through a very popular brand ZARA (found 1975). Until a couple of decades ago fashion was considered a luxury, its access to the common people was very limited. But the raise in technology in the world of fashion gave birth to fast fashion market, the idea behind fast fashion is to produce low quality good and at an even low price, which is accessible to anyone who is interest to look good and has a certain amount of disposable income. When the Governments around the world decided to remove the maximum quota which can be outsourced, the companies got easy access to cheap labor in Indian and China to product goods and cut their costs. These fast fashion brands have changed the consumers way of thinking, rational consumers are falling in for the marketing traps or “trend” of these fast fashion brands. This phenomenon has challenged all the tradition theories of behavioral economics which deals with consumer rationality.
  • Some of the metrics are blocked by your 
    Publication
    Acceptance of Smartphone Technology for Online Shopping by the Young Millennium Generation
    (2022-07)
    Biswas, Rima
    ;
    Gupta, Hemant
    The web-based market in India is developing at an outstanding rate, transcendently driven by gigantic and broad special exercises. This procedure may not be considered over the long haul, consequently, a genuine worth expansion is fundamental, which is investigated through this review. The principal objective of this exploration is to learn about the determinants that are influencing the web-based buying conduct of millennial shoppers. The calculated system comprises four factors that might prompt web-based buy conduct among millennial shoppers: customer creativity saw benefits, saw dangers, mentality and expectation. The number of inhabitants in the review is from the millennial client's fragment of the young generation of Bangalore, India, and the review utilized deliberate arbitrary testing. The factual devices applied are chi-square, ANOVA, connection, various relapses, and component investigation. From the results of this review, factors affecting web-based buying are dissected, and intriguing methodologies for online organizations are suggested.
  • Some of the metrics are blocked by your 
    Publication
    Study on Impact of Microfinance in MSME’s in India
    (2022-07)
    Harish B, Sai
    ;
    Microfinancing is considered as a method of providing of funds to the unemployed or the people who are considered as the low-level income group, who would else have no accessibility for reaching out to the services offered by financial system. For a developing country like India, the backbone of our economy is the rural economy. The role of rural economy for the overall development of a country is huge. The Microfinance and the institutes that provide these funds to those in need play a significant part in minimalizing poverty, opening up more employment opportunities, thus resulting in bettering the economic conditions of the country. Microfinancing enables people to take an amount of small business loans in a safer and an ethical manner
  • Some of the metrics are blocked by your 
    Publication
    Training and Development in PWC Organisation
    (2022-07)
    Afza Shaik, Rafath
    ;
    Training and development is considered to be as one of the main functions of the human resource management. Training is a systematic approach where the employees are informed and also can be taught about the proceedings of technical Knowledge, about the culture of the organization, how to work, train them to achieve success in their careers and also to those which are associated with their jobs. It focuses on teaching the employees how to use machines software’s or how to do specific tasks to increase efficiency in the organization and within themselves. Coming to development it refers to the overall holistic and educational growth and company’s growth and the personality of person in the managerial field. Both of the training and development in the human resource management department is said to be as the base for getting and also knowing the best out of every employee working in the organization.
  • Some of the metrics are blocked by your 
    Publication
    Analysis of Payment Banks With Reference to Paytm
    (2022-07)
    Barwal, Shivam
    ;
    Anwar, Sadaf
    The venture titled Analysis of Payment Bank with regards to Paytm works on fee bank enterprise. It makes a specialty of specific businesses within the enterprise and Paytm progression within the industry. The mission also focuses on the essential analysis of Paytm. This includes financial, industry and agency approach. The mission seems at the clients of the Paytm and different clients within the digital payment industry. The undertaking covers the issues faced whilst the use of the Paytm software. It additionally seems at competitors of the Paytm and their presence in the marketplace with the help of client survey facts. The undertaking also works on the economic inclusion perspective of the Paytm and its contribution in the monetary growth at some stage in the banking zone. The upward push of charge banks by means of the RBI is due to monetary inclusion of the massive population in which retail banking reach is less or steeply priced. These are the situations wherein Paytm App has made disruption in the marketplace. The task additionally researches the position of Paytm and its profitability possibilities in close to future
Most viewed
  • Some of the metrics are blocked by your 
    Publication
    The Role of Media, Cinema, and Literature in Professional and Vocational Development
    (Anukarsh - A Peer-reviewed Quarterly Magazine, 2023-06)
    Kushwaha, Shravan Kumar
    This research article explores the role of media, cinema, and literature in fostering professional and vocational development. The study aims to investigate how these forms of expression contribute to skill acquisition, knowledge enhancement, and personal growth, ultimately shaping individuals' professional trajectories. By exploring the impact of media, cinema, and literature on various aspects of professional development, such as skill acquisition, networking, personal branding, and cultural competence, this research highlights the significance of integrating these mediums into educational and training programs. The findings of this research indicate that media, cinema, and literature play a crucial role in skill acquisition and knowledge enhancement. Through exposure to diverse narratives and perspectives, individuals develop critical thinking skills, creativity, and problem-solving abilities. Media literacy skills enable individuals to critically analyse and interpret media messages, while cinema serves as an educational tool that enhances understanding of different cultures and perspectives. Literature, on the other hand, enhances communication skills, including reading comprehension, critical thinking, and verbal expression. The implications of this research are significant for educators, trainers, and policymakers. Integrating media, cinema, and literature into educational and training programs can create a more holistic and enriching learning environment.
  • Some of the metrics are blocked by your 
    Publication
    Onset of Ideal priming approach of Professional Courses of Study
    (Anukarsh - A Peer-reviewed Quarterly Magazine, 2023-06)
    Sushmita, Parki
    Teachers may create a stimulating learning environment where students can develop important intellectual and social skills that will benefit them for the rest of their lives by using the correct teaching strategies. A teacher can assist students with a variety of interests, talents, and learning preferences by implementing one of the available frameworks. To increase your student's chances of succeeding in the classroom, whether you work in the education sector as a teacher or another professional, you might find it helpful to learn about cutting-edge instructional practices. Teaching techniques are approaches that teachers can use to make learning easier and pique students' motivation and interest in the material. Different teaching philosophies include game-based study, differentiated study, lecture-based method, technology-based pedagogy, group and individual study, inquiry-based study, kinesthetic study, game-based study, and expeditionary study. You can enhance your methods by trying out various teaching techniques while presenting the same course, communicating with other educators to acquire their insights, and being flexible. Due to the quick changes in the modern world, the Education System is currently dealing with a wide range of problems. An excellent teaching strategy helps students overcome their preconceptions and motivates them to study by putting them in a situation where they start to believe that they are the ones who come up with the solutions and who are responsible for the change. Professors that are respected both nationally and locally serve as ideal role models for educators who are enthusiastic about effective teaching methods of professional courses, providing them with ideas, insights, and the best teaching methods.(Journal of Advances in Medical Education & Professionalism v.4(4); 2016 Oct PMC5065908)
  • Some of the metrics are blocked by your 
    Publication
    Learning of Languages for Quality Teaching in Higher Education: Realization of NEP 2020 Vision
    (Anukarsh - A Peer-reviewed Quarterly Magazine, 2023-06)
    Singh, Anjali
    Language is one of the most marked, conspicuous, as well as fundamental characteristics of the faculties of man. Language is a system of sounds, words, patterns, etc., used by humans to communicate thoughts and feelings. Language is a system of communication which consists of a set of sounds and written symbols which are used by the people of a particular country or region for talking or writing in. The importance of language for man and society cannot be minimized. Language is not only a mode of communication between individuals but also a way for the expression of their personality. Man is remarkably distinguished from animals not only in his use of language but also in his thought process. This use has been termed by Chomsky as “the creative aspect of language; Chomsky suggests that “the normal use of language is innovative, in sense that much of what we say in the course of normal language use is entirely new, not a reception of anything that we have heard before and not even “similar” in “pattern” to sentences or discourse that we have heard in the past” (Chomsky, p.10). Language has its true being in conversation in the exercise and promotion and understanding between peoples. Language should not be a means to impose or transmit my will to another. Above all, language is a living process in which a community of life is lived out. It should be thought that human language as a special and unique living process, in that in linguistic communication, world and human worldview is disclosed. This disclosure, this function of language means that language does not draw attention to itself but transparent to the realities that are manifested through it. Since learning a language is part of our knowledge, it becomes one of the key factors in competitiveness. In the advanced industrial society of today, the basic knowledge of a single or more language has become indispensable.
  • Some of the metrics are blocked by your 
    Publication
  • Some of the metrics are blocked by your 
    Publication