Welcome to Gnanaganga – The Digital Repository of Alliance University’s Research!

-- Preserving Knowledge, Empowering Innovation --

 

The repository offers metadata for Alliance University Publications, striving to establish and maintain an archive of the University's academic contributions. It encompasses articles, book chapters, conference papers, and newspaper articles authored by faculty members at Alliance University. Additionally, it includes doctoral theses by research scholars and dissertation reports from students enrolled in various courses.

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    Publication
    Call for Admission 2026
    (2026-05-08)
    Hindustan Times and Hindustan (Hindi)
    Multidisciplinary education for the next generation of leaders
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    Call for Admission 2026 - Alliance PU College
    (2026-04-26)
    Vijayavani & Udayavani (Kannada)
    A PUC Journey Disigned to Bring out your Best
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    The Role of AI & ML in Finance & Industry: An Empirical Study with AI-Driven Equity Forecasting Using RSI & MA Crossover
    (2026-01)
    Ansari,Noor Shabnam Mohammed Ali
    ;
    The international financial market is creating impressive volumes of data on a daily basis. Even experts can hardly imagine capturing the multifaceted determinants that affect the price dynamics of assets. Over the past years, respondents within the finance sector have considered the stock-market prediction to be one of the most intractable problems. Technical and other traditional methods are still applicable here. They look at past price patterns in addition to any clues or other signs of an increase or decrease. Basic analysis is also effective. A company's financial health is especially important. These techniques are still more or less sufficient. Because real-time market data is constantly fluctuating and going wherever it pleases, they sometimes have a tendency to miss. With the advent of AI and machine learning, everything changed. These new devices offer new perspectives on these issues in order to uncover connections that are hidden and inaccessible using the existing techniques. In the past, traders mainly relied on fundamental indicators such as the relative strength index and moving averages. They help find momentum and determine when is a good time to buy or sell. Yes, they do a good job. However, they don't account for situations in which markets are volatile or there is a large volume of data coming from all directions. Machine learning is better suited to handle this mess. It is possible to extract valuable hints from large, unstructured data sets. Algorithms that learn directly from the data can be used to build systems that integrate both new and old indicators. They also get motivation by a wide range of new sources, which can ultimately result in more reliable and flexible price-forecasting procedures. The study assesses the ability of the machine-learning tools to outperform crude technical tools in predicting stock changes. Two main indicators, the Relative Strength Index (RSI) and the Moving Average (MA) are combined. These signs are included into the learning models including decision trees, support-vector machines and neural networks. The general goal is simple, to determine the comparative effectiveness of these smart predictions in comparison with the utilization of the basic indicators only.
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    The Role of Brand Anthropomorphism in Shaping Customer Loyalty in Retail
    (2026-01)
    Jayakalyan, Reddy
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    The modern world of the global retail is a very overcrowded, noisy marketplace. Physical stores are becoming more and more visually homogenized, making them more competitive with the consumer attention. Traditional advertising methods, including the focus on lower costs or the higher quality of the product, are no longer effective. This means that companies will be forced to develop genuine relationships that will invoke emotional appeal to the consumers. Brand anthropomorphism (BA) responds to this request. The attribution of affective and intentional qualities onto a brand results in the brand achieving relational salience that is beyond its instrumental character. This anthropomorphic framing attracts the socially oriented consumer reactions, as a reflection of interaction with a familiar agent. Such exchanges naturally evolve into behaviors such as reliance, expectation, and affective attachment. The current paper explores the process in which the introduction of a personal aspect of the brands enables a more invigorating interaction beyond one-deal connections, which is the key subject of focus of the investigation.
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    A Study on Behaviour of Young Professionals: Preferences and Motivations
    (2026-01)
    Yelameli, Abhishek
    ;
    Banu, Alisha
    Invest in investment patterns and financial decisions made by investors when choosing, evaluating and managing specific instruments or portfolios. This is a convoluted process and depends on variety of psychological, economic and personal factor. Understanding investment behaviour becomes even more significant for the youth generation, which constitutes an expanding part of India’s working population. This category of people – mostly between 18-30 years has a growing disposable income and high exposure to digital financial services with changing financial dreams. Due to these, young professionals are an active participant of capital markets and economic systems. In the case of India too, there is no dearth of researches on the factors that will have influence on investment decision making and also these have summarised information search, motivations internal to the investors and those jointly with external entities as determinants. The effects of internal and external information on investment decision were moderated by information-seeking behavior (Gill et al., 2018). Pertaining to the decision-making process, education and demographic background as well as access to financial advice appear to influence investment decisions (Amity Journal of Finance, 2016). Market behaviour, economic situations and personal considerations are the fundamental factors that affect the financial orientation of investors (Kareem et al., 2026). Young professionals can be very different from older investors (in terms of their digital proficiency, risk appetite and consumption and saving habits.) Although specific factors such as age, and income could lead to explanatory potential in shaping the investment behaviour (Ansari & Moid, 2013), some research studies stressed that these indicators cannot play a crucial role. This highlights the necessity to target efforts at younger professionals, who might exhibit investor behaviour that varies from other groups based on lifestyle choices and psychological characteristics, as well as having more access to online investment platforms.
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    The Role of Media, Cinema, and Literature in Professional and Vocational Development
    (Anukarsh - A Peer-reviewed Quarterly Magazine, 2023-06)
    Kushwaha, Shravan Kumar
    This research article explores the role of media, cinema, and literature in fostering professional and vocational development. The study aims to investigate how these forms of expression contribute to skill acquisition, knowledge enhancement, and personal growth, ultimately shaping individuals' professional trajectories. By exploring the impact of media, cinema, and literature on various aspects of professional development, such as skill acquisition, networking, personal branding, and cultural competence, this research highlights the significance of integrating these mediums into educational and training programs. The findings of this research indicate that media, cinema, and literature play a crucial role in skill acquisition and knowledge enhancement. Through exposure to diverse narratives and perspectives, individuals develop critical thinking skills, creativity, and problem-solving abilities. Media literacy skills enable individuals to critically analyse and interpret media messages, while cinema serves as an educational tool that enhances understanding of different cultures and perspectives. Literature, on the other hand, enhances communication skills, including reading comprehension, critical thinking, and verbal expression. The implications of this research are significant for educators, trainers, and policymakers. Integrating media, cinema, and literature into educational and training programs can create a more holistic and enriching learning environment.
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    Onset of Ideal priming approach of Professional Courses of Study
    (Anukarsh - A Peer-reviewed Quarterly Magazine, 2023-06)
    Sushmita, Parki
    Teachers may create a stimulating learning environment where students can develop important intellectual and social skills that will benefit them for the rest of their lives by using the correct teaching strategies. A teacher can assist students with a variety of interests, talents, and learning preferences by implementing one of the available frameworks. To increase your student's chances of succeeding in the classroom, whether you work in the education sector as a teacher or another professional, you might find it helpful to learn about cutting-edge instructional practices. Teaching techniques are approaches that teachers can use to make learning easier and pique students' motivation and interest in the material. Different teaching philosophies include game-based study, differentiated study, lecture-based method, technology-based pedagogy, group and individual study, inquiry-based study, kinesthetic study, game-based study, and expeditionary study. You can enhance your methods by trying out various teaching techniques while presenting the same course, communicating with other educators to acquire their insights, and being flexible. Due to the quick changes in the modern world, the Education System is currently dealing with a wide range of problems. An excellent teaching strategy helps students overcome their preconceptions and motivates them to study by putting them in a situation where they start to believe that they are the ones who come up with the solutions and who are responsible for the change. Professors that are respected both nationally and locally serve as ideal role models for educators who are enthusiastic about effective teaching methods of professional courses, providing them with ideas, insights, and the best teaching methods.(Journal of Advances in Medical Education & Professionalism v.4(4); 2016 Oct PMC5065908)
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    Learning of Languages for Quality Teaching in Higher Education: Realization of NEP 2020 Vision
    (Anukarsh - A Peer-reviewed Quarterly Magazine, 2023-06)
    Singh, Anjali
    Language is one of the most marked, conspicuous, as well as fundamental characteristics of the faculties of man. Language is a system of sounds, words, patterns, etc., used by humans to communicate thoughts and feelings. Language is a system of communication which consists of a set of sounds and written symbols which are used by the people of a particular country or region for talking or writing in. The importance of language for man and society cannot be minimized. Language is not only a mode of communication between individuals but also a way for the expression of their personality. Man is remarkably distinguished from animals not only in his use of language but also in his thought process. This use has been termed by Chomsky as “the creative aspect of language; Chomsky suggests that “the normal use of language is innovative, in sense that much of what we say in the course of normal language use is entirely new, not a reception of anything that we have heard before and not even “similar” in “pattern” to sentences or discourse that we have heard in the past” (Chomsky, p.10). Language has its true being in conversation in the exercise and promotion and understanding between peoples. Language should not be a means to impose or transmit my will to another. Above all, language is a living process in which a community of life is lived out. It should be thought that human language as a special and unique living process, in that in linguistic communication, world and human worldview is disclosed. This disclosure, this function of language means that language does not draw attention to itself but transparent to the realities that are manifested through it. Since learning a language is part of our knowledge, it becomes one of the key factors in competitiveness. In the advanced industrial society of today, the basic knowledge of a single or more language has become indispensable.
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