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Technological breakthroughs in artificial intelligence (AI) facilitate the creation of human-like computers capable of autonomous operation and the imitation of cognitive behaviour. The enthusiasm and advancement among managers, scholars, and the general populace have generated considerable excitement across various sectors, prompting several organisations to spend significantly in leveraging technologies via business model innovation (BIM). Managers get less help from academics while attempting to integrate AI into their firm's operations, resulting in a heightened chance of unsuccessful projects and undesirable outcomes. This research seeks to elucidate AI's role as a driver for BIM. Technological improvements and developments in AI research have generated greater curiosity across many sectors and companies. Nonetheless, inadequate comprehension of the use of AI deployment results in restricted commercial benefits. This article aims to enhance comprehension of AI deployment by examining studies in AI, BMI, and digitisation. © 2024, BPAS Publications. All rights reserved.

The digital era has caused a significant change in consumer behavior, with people now being more connected, informed, and influential than before. Social media platforms, search engines, ecommerce websites, and mobile applications are some of the digital contact points that have expanded the chances for businesses to interact with their desired audiences. Nevertheless, they have also brought about fresh hurdles for handling brand reputation and maintaining a solid brand image. Today's customers are seeking personalized engagement, transparency, genuineness, and commitment to social causes from the businesses they interact with. Not meeting these expectations could result in a brand losing customers and experiencing significant damage to its reputation.

This research investigates the influence of high-quality visuals in Virtual Reality (VR) and Augmented Reality (AR) on consumer purchase behavior in retail environments, specifically in Bangalore. This study examines how customer purchasing behavior in retail settings, particularly in Bangalore, is impacted by high-quality visuals in virtual reality (VR) and augmented reality (AR). The study investigates how user engagement, emotional responses and purchase intentions are impacted by immersive VR/AR experiences that are powered by improved visual quality. The research supports the hypothesis that high-quality visuals in VR/AR significantly enhance emotional responses, which in turn increase consumer engagement and purchase intentions. This is achieved by measuring emotional responses using the PAD model (Pleasure, Arousal, and Dominance) and examining the relationship between user engagement scale and purchase intention scale. Correlation analysis and Regression were used to examine the predictive power of Emotional Responses and User engagement on Purchase intentions of the customers. Strong positive correlations were found between the variables accepting all the hypothesis. The results demonstrate VR/AR's potential as an effective instrument for marketers looking to better engage customers, which might result in increased conversion rates and better customer experiences in online retail setting.

We are seeing the shift of consumers from offline purchase to online or e-commers. Because to the internet people can indulge in various activities like searching for information about something, communicating with others across the distance and time and they can even carry out different transactions like buying and selling through internet. Here online reviews have become an immensely powerful tool which shows its effects on consumer behaviour and influencing there purchasing decisions.

The way consumers interact with the retail industry dramatically as a result of ecommerce's explosive growth, and online buying is becoming more and more commonplace globally. Promotions and value consciousness are two major factors that greatly influence customer behaviour in this digital realm. Coupons, discounts, and time-limited offers are examples of promotional tactics that have a significant impact on encouraging consumers to engage and make purchases. Simultaneously, the rise in value-conscious consumers highlights a fundamental shift in how people evaluate items, with people carefully considering aspects like quality, brand reputation, and total value proposition. The study's conclusions offer insightful information to online merchants, advertisers, and legislators who seek to comprehend and capitalize on the dynamics of value consciousness and promotion in the Indian e-commerce sector. By deepening our understanding of consumer behaviour in online shopping contexts and offering practical implications for creating promotional strategies that effectively cater to the needs and preferences of Indian consumers, the research advances theoretical knowledge. This study Recognises Indian customers' online buying habits, including frequency, preferred products, and preferred platforms. Also Examines how promotions affect consumers' intent to make purchases and their decision-making process It also provides insights into how value consciousness affects how customers view value propositions and online marketing. Determine the potential and problems that online merchants have when using promotions to increase the engagement and loyalty of their customers. In-depth interviews are conducted after a structured questionnaire is given to a sample of Indian customers as part of the research technique to acquire a better understanding of their perspectives and experiences about online shopping and promotions. Both quantitative and qualitative data are analysed using data analysis techniques including regression analysis, theme analysis, and descriptive statistics

This study mainly focuses on the relationship between the social media Influencers and their impact on the consumers buying behaviour.In recent years, social media has evolved as well as social media influencers. This rise of social media influencers has increased the brand engagement and the customer purchasing behaviour has a profound effect on the fashion industry. Due to the rise of Social media influencers,they have a huge impact on the customer preferences as well as affect the fashion trends. The social media influencers have an unprecedented level of reach and power on Social media platforms like TikTok, Youtube, Instagram, and Snapchat. This helps the social media influencers examine the relationship between the influencers and the customer purchasing behaviour. The influencers have played a major role in transforming the Fashion industry. Influencers are crucial in bridging the gap between brands and consumers by providing curated content and strategic brand partnerships. They create an individualised experience which helps them to deeply connect with their followers. The social media helps brands to directly connect with the customers through the social media Influencers, Especially the Fashion brands where they maintain a connection between the brand and customers through social media influencers It also aims to inform future research, industry strategies, and consumer approaches that navigate the complex relationship between social media influencers and fashion. Overall this research talks about the ways by which the social media influencers impact customers’ buying behaviour. It also tells us the role played by authenticity, trustworthiness and credibility in the success of the social media influencers in the fashion sector

Due to environmental concerns, electric vehicles (EVs) are gaining traction over fossil fuel-based vehicles. For electronic devices, including vehicles, copper is the key material used for building. This situation draws attention to the impact of copper prices, crude oil prices, and exchange rates on the economic viability of using EVs over fossil fuels. We use the volatility spillover effect (VSE) to determine the financial viability of these two types of vehicles in the context of environmental issues. Daily data on copper prices, crude oil, exchange rate, and the BSE100 ESG (“Bombay Stock Exchange 100 Environmental, Social and Governance”) index are taken from 1 November 2017 to 20 September 2022. Two popular multivariate GARCH (“Multivariate Generalized Autoregressive Conditional Heteroscedasticity”) family models, i.e., the BEKK (“Baba–Engle–Kraft–Kroner”)-GARCH (BG) and DCC (“Dynamic Conditional Correlation”)-GARCH (DG) models, are utilized to find volatility connections between these variables. These are appropriate GARCH models to observe the volatility dependence of one market on another market. It is found that there exist volatility effects of copper and exchange rate on the S&P BSE100 ESG Equity Index Price, which we will refer to here as ESG. However, crude oil is found to be insignificant for ESG. The novelty of this study is in the use of volatility spillover to determine economic viability. The volatility effects of copper prices are positive for ESG in the short run and negative for long-term volatility. The exchange rate has a positive volatility effect on ESG in the long run. Surprisingly, we find that EVs are technologically better than fossil fuel-based vehicles as a possible sustainable energy source. We observe studies that have raised similar concerns about EVs’ lack of business sense compared to fossil fuels. However, using VSE to explore financial viability offers a fresh perspective. Based on the findings of the current study, it is recommended that policymakers and researchers revisit their support for EVs as an alternate and sustainable source of energy. © 2023 by the authors.

Top audience who posts can affects how audience shop and purchase things. When businesses partnerships with these big names, they can reach more audience and shape preferences and get. Why? Fans ethical and feel devoted to the audience they track,so their words hold weight. By linking with big names to make real posts that click with audience, businesses can reach their reach, likes, and sales. The relationships 'tween big names and fans can shape how audience view and act on a brand or item. In sum, when businesses tap big names who are known and liked, it is a potent tool to get audience to purchase in and preserve them intimate. As of late, businesses have used influencer posts to reach audience and sway their buys. This work looks to dig into how this shapes how audience shop, what makes it effective, and the elements it drives decision-making processes. This review also digs into how posts on the web surrounding these campaigns and the right tool to do them. Key finds are that real talk and clear ties 'tween businesses and big names are a crucial to preserve ethical in place. All in all, this study adds to what we know of how influencer posts affect audience' buys. It gives those who sell things good tips for how to make their campaigns with big names work best.

Motorcyclists are uniquely vulnerable on the road, endangering them and others alongside the road. Necessitating effective riding gear to ensure safety. This dissertation delves into the perceptions of motorcyclists regarding their riding gear, focusing on the critical aspects of safety concerns, comfort tradeoffs, and the potential for technological integration. Through a mixed-methods approach, we surveyed and interviewed a diverse group of riders to gather insights into their priorities and apprehensions. The findings reveal a complex decision-making process where safety is paramount, yet comfort cannot be entirely sacrificed. Additionally, the study explores the openness of riders to emerging technologies being integrated into traditional riding gear. The results indicate a cautious yet optimistic attitude towards such innovations, provided they do not impede the core functionality of the gear. This research contributes to understanding motorcyclist behavior and preferences, offering valuable implications for manufacturers and policymakers aiming to enhance rider safety without compromising on comfort or the potential benefits of technology. The findings aim to provide valuable insights into motorcycle riding gear comfort desires. Additionally, the research explores the potential of integrating technological advancements to enhance both safety and comfort for motorcyclists, ultimately contributing to a more rider-centric approach to improving road safety.

In today's dynamic economy, when consumers are flooded with options, developing and retaining client loyalty has become a critical problem for companies across industries. In this environment, brand storytelling has emerged as an effective technique for building emotional connections and fostering long-term commitment. This dissertation delves at the complex relationship between brand storytelling and customer loyalty, with the goal of providing a thorough understanding of how storytelling techniques influence brand-consumer interactions. To get insights into consumer views and behaviours, the study uses a quantitative survey to glean insights into consumer perceptions and behaviours. Through a systematic review of existing literature of brand narratives. A comprehensive assessment of current literature is used to synthesise major theoretical frameworks linked to brand narrative, emotional engagement, and customer loyalty, establishing the groundwork for empirical inquiry. In order to identify the underlying themes, structures, and rhetorical devices used in storytelling attempts, a thorough examination of brand tales from a variety of industries is conducted during the study's empirical phase. Meanwhile, a broad study is carried out to find out how consumers feel about brand storytelling and to investigate how it affects purchase intents, brand advocacy, and loyalty in general. According to the research, emotional resonance, authenticity, and narrative coherence are crucial in determining how consumers view brands. In addition, it describes the ways in which brand narrative fosters consumer advocacy, loyalty, and trust. With its practical advice for brand managers and marketers, the dissertation advances both theoretical understanding and managerial practice. Through the explanation of the complex relationship between storytelling narratives and consumer loyalty, this study provides practitioners with strategic recommendations for creating engaging brand stories that connect with their target markets. It highlights the revolutionary power of brand storytelling as a means of creating long-lasting bonds and developing brand advocates at a time of increased market competition and commoditization.

The online grocery delivery market in India is expanding rapidly due to increased smartphone use, technical developments, and shifting consumer tastes. This paper examines the circumstance of big basket Daily, a market leader that provides daily needs through subscription and daily delivery. Big basket Daily confronts issues in keeping inventory, assuring timely delivery, and controlling expenses in a highly competitive environment. To address these difficulties and improve the customer experience, an analysis is being conducted to uncover critical elements impacting customer happiness and loyalty. The project will look at things including simplified use, product variety, shipping experience, customer service, and discount options. The findings will give practical insights for enhancing customer experience and reinforce Big basket Daily's leadership in the Indian online grocery delivery