A Study on Individual Investors Behavior in Indian Stock Market

The Indian stock market has grown very colourfully, and its integration with the world market has also grown. The Indian stock market, therefore, has emerged as a very attractive destination in recent years. Understanding investors' behaviour operating in this dynamic market is of paramount importance for the policymakers, regulators, and market participants. The objective of any investment is to make money. In the early years, investment was based on performance, forecasting, market timing and so on. This produced very ordinary results, which meant that investors were bestowed with very normal returns. While examining the process, they identified that it is caused by fundamental mistakes in the decision-making process, i.e. they were making irrational investment decisions. An attempt has been made in this study to delve into the multifaceted aspects of investor behaviour in the Indian stock market, exploring factors influencing the decision-making, risk perception, and investment strategies.