A Study on Adolescence Buying Decision-making Process for Technology Products in Metropolitan City with reference to Bangalore

The buying behaviour is changing rapidly with the time and rapidly changing
environment. This change has given scope to understand the consumer behaviour. The
rapidly changing world and ways consumer is responding to the decision process with
the set of variables used earlier and now has evolved the new ways to make decisions.
Today the changing family structure and the role played by each member is changing
the entire system of decision making. With deep understanding of time and changing
family structure for this study we have taken adolescence as a consumer to study the
decision process for technology product. While studying the consumer behaviour it is
essential to know the characteristic of the consumer and the age. Considering the
relevance of category of consumer is important since it will be helping in bring insights
on better understanding the decision process adopted by them. Past literature was a
great support to understand the decision process, theory and models for consumer
behaviour. However, the adolescents were considered as a relevant element in the
family decision for purchases. The literature has shown them as influencers in family
decision.
This research objective is derived from the past literature and changing environment in
the past 2 decades in terms of the purchasing behaviour, consumer and environment.
The environment is changed drastically that marketers and researchers need to relook
at the way purchasing and decisions are made for products.